Digital Content Specialist Job at RightHand, New York, NY

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  • RightHand
  • New York, NY

Job Description

Digital Content Specialist:

RightHand, a company specialising in attracting digital talent, is working with our client, a healthcare startup focused on women's health projects, to find a talented Digital Content Specialist who is versatile in creating content for all digital channels, including website, email and social media, and is willing to get in front of the camera. The Digital Content Specialist will be responsible for developing high quality content for social media, newsletters, websites and other digital platforms. This position requires a creative and strategic thinker who is up to date with the latest trends and is willing to appear on camera for video content. The ideal candidate will have a strong portfolio that showcases their ability to create engaging content in multiple formats.

Key Responsibilities:

  • Content Creation: Develop and produce engaging and high-quality content for social media, newsletters, blogs, and other digital platforms. Be responsable for the ongoing content plan and lead special activations.
  • Video Production: Create video content, including appearing on camera, scripting, shooting, and editing to deliver compelling visual stories.
  • Trend Analysis: Stay current with industry trends, platform updates, and emerging technologies to ensure content is relevant and innovative. Analyze channel performance using statistics and other tools to identify trends, insights, and opportunities for growth. Growth oriented: Develop and implement growth strategies to increase community, views, and engagement on our channels.
  • Strategy Development: Collaborate with the marketing team to develop content strategies that align with business goals and target audience needs.
  • Brand Voice Guardian: Ensure all content is consistent with the company’s brand voice, style, and messaging.
  • Engagement: Monitor and engage with audiences across digital platforms to foster community and drive engagement.
  • Performance Analysis and reporting: Analyze content performance metrics to improve future content and optimize strategies. Create reports and discuss results with team members and clients.
  • Collaboration: Work closely with designers, marketers, and other team members to ensure cohesive and effective content delivery.

Skills:

  • Strong writing, editing, and storytelling skills.
  • Experience in video production is a plus.
  • Strong knowledge of tools such as Adobe Premiere and Photoshop.
  • Willingness to appear on camera.
  • Knowledge of SEO best practices and content optimization techniques.
  • Familiarity with social media platforms, email marketing tools, and content management systems.
  • Strong understanding of digital marketing trends and audience engagement strategies.
  • Creative and innovative mindset with a keen eye for detail.
  • Ability to manage multiple projects and meet tight deadlines.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team

Location:

  • The Digital Account Manager will be ideally located in New Jersey/New York, USA.

If you meet the requirements and are ready for a new challenge in your career, we look forward to receiving your application!

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